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ISx supports launch of sensis®1234 initiative with latest in information and search technologies
ISx FlexiQ platform enables Sensis to combine Yellow Pages® and White Pages® systems, offering new services, greater simplicity
July 20, 2004 — Fort Lauderdale, FL, USA Information Services Extended, Inc. (ISx)™ today announced that it has supported the launch of the sensis®1234 voice search service with deployment of ISx FlexiQ™, a next generation directory information and search platform.

sensis®1234 is a unique new premium operator-assisted voice service that allows callers throughout Australia to get residential and business information from just one number. In addition, sensis®1234 gives callers the ability to search and find a new level of enhanced information that will be expanded by Sensis over the coming months.

The FlexiQ implementation also positions Sensis to continue its industry-leading strategy of offering the Australian marketplace solutions that incorporate advertising and information services across directories, voice, online and wireless channels, and electronic directories.

With technical support from ISx, Sensis is able to enrich its Yellow Pages® services with key word searches, offer nationwide White Pages® coverage and deliver new, comprehensive services rich in content and features and functions.

"ISx is playing a strategic role in the Sensis vision to aggregate value-added content and deliver it in an innovative, premium operator-assisted service," said Andrew Day, chief executive officer, Sensis. "With the sensis®1234 initiative, the ISx FlexiQ platform is providing the capabilities that are essential for us to introduce new search, find and deliver capabilities to our Yellow Pages® and White Pages® services."

ISx is supporting the sensis®1234 initiative with a comprehensive call center solution that provides a new database with next-generation search capability, an easy-to-use operator workstation and the integration services that make it possible for Sensis to deliver information via short message services and to offer location-based services powered by Webraska Mobile Technologies. In addition, ISx has augmented its core FlexiQ platform with new capability to meet specific Sensis requirements for Yellow Pages® products, advertising and key word provisioning and the configuration necessary to enable complex searches and placement of content in DA delivery.

“Successfully deploying FlexiQ in a live production environment at Sensis illustrates our ability to collaborate with the world’s leading directory information providers to offer a trusted foundation on which they can affordably introduce the new, enhanced services critical to their long-term growth, “ said Ed Downs, chief executive officer, ISx. “We believe Sensis is a visionary company with a strategy to lead the way in delivering a new generation of directory and local search services.”

About ISx

Information Services Extended, Inc., www.isxinc.com, has been a world leader in providing search and directory assistance (DA) solutions for more than 25 years. ISx customers include such established telecommunications companies as Belgacom, Eniro, Fonecta, France Telecom, Matav, MCI, OTE, SBC, and Sensis, Telstra and others, as well as independent call centers, providers of directory services content and emerging providers of innovative DA services. The ISx FlexiQ™ platform provides an end-to-end solution for wireless, wireline and electronic directory assistance and information services. ISx offerings support search, enhanced information services, and speech recognition for call automation, Internet and wireless technologies. ISx is headquartered in Fort Lauderdale, Florida, USA, and operates sales and support offices in the UK, Belgium, Finland, Hungary, and Australia. For more information, please visit http://www.isxinc.com

About Sensis

Sensis is a leading Australian advertising and search company. We deliver innovative and integrated search solutions via print, online, voice and wireless channels to connect Australians 24 hours a day, seven days a week. Our powerful, multi-channel portfolio provides an unparalleled local information source incorporating: the White Pages® and Yellow Pages® directories; the CitySearch® lifestyle site; the Whereis® location and navigation database; and Sensis Classifieds, comprising of the Trading Post®, Autotrader™, Just Listed™ products and the Zest for Life Magazine. Sensis is the advertising subsidiary of Telstra Corporation Limited. The Sensis Group employs over 2,300 people directly and an additional 800 people are employed in Sensis Classifieds (formerly The Trading Post Group). Sensis’ 420,000 customer base is further augmented by the thousands of people who buy and sell goods in Sensis Classifieds’ stable of weekly and monthly classifieds publications.

About Webraska

Webraska provides the advanced software solutions required to develop, integrate and deploy wireless GPS navigation and location-based services. Webraska's carrier-grade offering includes the SmartZone™ Geospatial Platform, the SmartZone™ CallCenter, award-winning SmartZone™ Navigation and the SmartZone™ Wireless Application Suite including CityGuide, BuddyFinder, RoutePlanner and MapViewer.
Webraska has its worldwide headquarters in Paris, France, and offices around the world. The company currently powers the LBS and telematics offering of service providers in four continents, including Bell Mobility, Sensis (a subsidiary of Telstra, Australia), Telecom Italia Mobile, TMN, O2, Vodafone and Orange, and has partnerships with leading technology and content providers including HP, IBM, NAVTEQ, Nortel, Openwave, SAIC-Telcordia, Siemens and Varetis.
Webraska has long been recognized as a leading player in the location-based services and telematics worlds, winning awards from Unstrung Magazine, TIME, Business Week, Tornado Insider and Frost & Sullivan. For more information visit: www.webraska.com

® and ™ - registered trade mark and trade mark of Telstra Corporation Limited. CitySearch® - registered trademark of CitySearch Australia Pty Ltd. Trading Post® - registered trade mark of Research Resources Pty Ltd. The following are trademarks or registered trademarks of Information Services Extended, Inc. in the United States and other countries: Information Services Extended, Inc; ISx, Inc.; ISx, ISx FlexiQ, FlexiStation, FlexiSearch, FlexiCall, FlexiConnect, and FlexiMessage. Other product and brand names may be trademarks or registered trademarks of their respective holders.

 
 
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